Wednesday, 29 January 2014

Advertisement is involved in the social production of consument

Advertisement is involved in the social production of consumers. Explain?
           Anthropologists view it as ritual and symbols giving meaning to artefacts and other objects. Educators are concerned with its influence on child development.
             With data about prospective consumers-including geography, social and psychological characteristics and buying way. The advertisement campaign depends the kind of product or service being sold, the indented audience, the character of the actual audience, the product or service type the context in which it will be used, the medium by which it will be used and the medium by which the message will be transmitted.
          Advertisement  makers are sensitive of stereotyping population groups as the group constitute business for them. Minority advertising has become niche-making, instead of the use of stereotypes. Male and female are given equal importance.
          It effects memory power. People can misuse your identity. People may betray you online. All can not afford internet.
          An ideological vehicle, advertising, is not just constrained by the middle of the road, but also becomes subject to the but also becomes subject to the pushes and pulls of cultural politics, and is punished when it blunders far.

         



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