Surrogate
Advertising
Surrogate advertising is a form of
advertising which is used to promote banned products like cigarettes and
alcohol, in the disguise of another product. This type of advertising uses a
product of a fairly close category, as club soda, mineral water in case of
alcohol, or products of a completely different category, for example music CD’s
or plying cards to hammer the heads of consumers but rather masked under
another product under the same brand name, so that whenever there is mention of
that brand people start associating it with its main product. In India there is
a large number of companies doing surrogate advertising, from Bacardi Blast
music CD’s, or mineral water might not even be marketed in real, it is just a
strategy used to generate top of the mindrecall.
Mobile
Advertisement
Mobile advertising as closely
related to online or internet advertising, though its reach is far greater-
currently, most mobile advertising is targeted at mobile phones that came
estimably to a global total of 4.6 billion as of 2009. Notably computers,
including desktops and laptops, are currently estimated at 1.1 billion
globally. It is probable that advertisers and media industry will increasingly
take account of a bigger and fast-growing mobile market, though it remains at
around1% of global advertising spend. Mobile media is evolving rapidly and
while mobile phones will continue to be the mainstay, it is not clear whether
mobile phones based on cellular based on WiFi hot spot or WiMAX hot zone will
also strengthen.
Online
Advertising
Online advertising also called Internet
advertising use the Internet to deliver promotional marketing message to
consumers. It includes email marketing, social media marketing, many types of display advertising media, online
advertising frequently involves both a publisher, who intergrades
advertisements into its online content, and an advertiser who provides the
advertisements to be displayed on the publisher’
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